Meet Lora Cartrett of Tater Tot Trends
Written by Faith Jones, Hill City Handmade
Tribe. Sisterhood. Movement. All things that today’s woman longs for and needs as she battles the day to day of balancing family, career, life, and self. Lora Cartrett, the founder of Tater Tots Trends, is no different. They are words that she never expected to use to describe the business. Yet, it has become everything the 35-year-old founder wanted her Concord, VA based trendy jewelry line to represent.
Tater Tots Trends began as a creative outlet for Lora as she transitioned from working outside of the home as the director of a daycare to a stay at home mom. As her children were so young, she naturally began making a variety of unique and fun baby items. The brightlycolored and whimsical bows, headbands and bowties quickly took off. Between pop up shops in her mom’s home, craft markets and selling on social media, Lora found herself busier than she ever imagined. Then life threw more than a few major curve balls and Tater Tots Trends took a backseat to personal and family well-being.
There is nothing quite like going through a storm that gives a whole new perspective on life. Lora’s journey took her down a path of insecurity, hopelessness, postpartum depression, devastation, and loss. In her survival, she discovered a new self-awareness that needed to be reflected in the business. As Tater Tots Trends began its return, the name remained the same, but the vibe was different. Jewelry was the focus and women were the priority. This revitalization was for Lora and every other woman who longed to feel accepted and beautiful wherever they are in the journey.
Visiting Tater Tots’ social media pages, one can’t help but notice the diversity of women (and their daughters) posting daily photos wearing TTT. Women are complimenting, supporting and cheering each other on. They are proudly shouting that even though they may not be feeling their best or having the best day, one pair of earrings can evoke the TTT motto, Be Your Own Kind of Beautiful. It is a safe space to post filter free and feel a certain celebrity status throughout the day as likes and comments promote the “You go girl!” feeling. It is then that you realize, this is not just about accessories.
“Tater Tots Trends is a movement. It has evolved into so much more than ladies’ jewelry. It has moved into a tribe full of women who empower and inspire one another!”
Even as she sits on the first day of a beach vacation, Lora assures her customers turned sisters, that the TTT team will take good care of them in her absence. Her two daughters and son (whose nickname inspired the business name), plus her husband Joe (deemed her fourth child) will always take priority. The journey continues and storms may still arise but with a supportive family and thousands of “sisters” by her side, Lora is at peace in her newfound purpose.
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Faith Jones is a local entrepreneur, creative, and believer. Her businesses include Faith Inspired and The Hill City Handmade. Faith has a degree in Art and Photography and is a former high school art and culinary teacher. She enjoys spending time with her family and travelling. Faith’s motto is, “Paris is always a good idea.” www.thehillcityhandmade.com