Today, the Virginia Blue Ridge affiliate of Susan G. Komen launched their 2016 BigWig Challenge with hopes to raise $10,000 (at least) by February 15. The money raised will go towards local breast cancer services and research. Ten community leaders in the Blue Ridge region are appointed the title of ‘Big Wigs’ and will guide the campaign with various pink hairstyles on top their heads and the weight of the challenge on their shoulders.
The affiliate will stay true to their tag line, “What’s raised here stays here.” Seventy-five percent of the money will be used for provincial screening and diagnostic mammograms, breast health education, and treatment for medically underserved women in our region, while the other 25% goes to research for improving methods of early detection, prevention, and treatments.
Side by side with Brett Winter Lemon Photography and WSLS 10, Bella Magazine is proud to be sponsoring the BigWig challenge. Already the foundation has raised $1, 870, which is 19% of their total goal! In addition to Janurary 15th being the first day of the BigWig Challenge, it also signifies the 10 year mark since the creation of the Virginia Blue Ridge Affiliate of Susan G. Komen. Over the decade, the organization has invested more than whopping $1.8 million locally, providing a 2,324 diagnostic services and 3,404 clinical breast exams.
Meet the Ten “BigWigs”:
Sara Bremer, owner of Just Dance Roanoke
Monica Brooks, from K92 Morning Thang
Joe Cobb, pastor at the Metropolitan Community Church of the Blue Ridge
Dr. Bill Fintel, oncologist at Blue Ridge Cancer Care
Lindee Katdare, co-host of Daytime Blue Ridge
Morris Masinter, small business owner in Roanoke
Greg Roberts, host of Greg Roberts Live on WFIR
Rob Rutherburg, on air personality for 101.5FM and stand-up comedian
Dr. Bob Williams, founding board president of Komen VA Blue Ridge and breast surgeon
Erin Wolfe, blogger
Go to www.komenvablueridge.org to learn more about the 10 ‘BigWigs’ and to support your favorites today!
Written by Madison Correiro