Tag Archives: floral

Virginia Made: Urban Flora

Urban Flora

Meet Katelyn Summerville, specializing in French garden-style florals.

Written by Faith Jones, Hill City Handmade

Beautiful colors are beginning to emerge as we transition from one season to the next. Cool breezes are a welcome replacement of summer’s intense heat. The change is gladly welcomed as sweaters, jackets and boots make their debut. French-garden is not the first word that comes to mind when you think of business and psychology but to Katelyn Summerville, the key word is change.

As transitions in life brought Katelyn from Oregon to Virginia she found herself drawn to a more creative side of life. Searching for connections in a new place, she found herself searching within the floral industry. For years before moving Katelyn freelanced with well-known floral designers. From Oregon to North Carolina, she took notes as a young designer and learned all she could about the industry.At the age of 22, it was finally time. Time for Katelyn to branch out on her own and dive into the business world of flowers. Urban Flora is a Virginia-based design company specializing in French-garden themed arrangements. Simplicity, romance and femininity are words that immediately come to mind when looking at Katelyn’s work. Leaning towards more muted and saturated colors in her designs, her creations are made to fit any venue.

Although Urban Flora embodies many aspects of creativity, Katelyn still finds a way to use her degree in both business and psychology. As someone once advised her, “Empowered women empower other women.” Her relationships with her clients reflect that motto as she strives to build healthy relationships with each person who crosses her path.

The serious time spent in creating beautiful garden inspired arrangements requires a little comic relief during her downtime. Being a huge tv nerd, Netflix and Hulu often find their way into date nights. Investing in a good series is the name of the game with Modern Place currently in the cue. Katelyn’s secret talent of being able to name all the actor/actresses’ voices behind cartoon characters is one that never fails to amuse her husband. Walks with the dogs along Blackwater Creek and collecting plants add to her list of life’s happy moments.Now settled in Lynchburg, Katelyn believes that the key to her success is a strong community. She embraces the idea that there is room for every creative. Given the same supplies and the same amount of time, each will create something unique and beautiful. Katelyn’s passion and creativity are certainly reflected in her arrangements as is her heart for people.

For more details visit www.urbanflorava.com.

Faith Jones is a local entrepreneur, creative, and believer.  Her businesses include Faith Inspired and The Hill City Handmade. Faith has a degree in Art and Photography and is a former high school art and culinary teacher. She enjoys spending time with her family and traveling. www.thehillcityhandmade.com