Tag Archives: Grandin Road

Meet Erica Snipes of Imagination Station!

When did you decide to start working for Imagination Station?
I needed a fun part-time job, and I have a twelve-year-old so we spent a lot of time in the toy store in Blacksburg. The owner put up a notice and said she was looking for help, so I decided that was a sign! Then, about half a year after I started working for them we decided we were going to move to Roanoke so my daughter could go to school here. The owner asked if I wanted to manage a toy store in Roanoke if they opened one. I thought about it, and a couple months later I said I would do it.

What is one important lesson that you’ve learned along the way as a manager?
Unlike some other retail businesses, you are growing up with the families and the kids. Establishing a relationship is really important. We are more than a place to come and shop. Upstairs we have a room that has toys, games, and books that we call our “chill out” room. You can just hang out; you don’t have to buy something. Go to Cups, grab a coffee, and bring your kids here.

With the technology we have available, why is this type of imaginative play still so important?
We are passionate about helping parents, caregivers, and teachers find ways to keep children engaged. With the advent of technology, it is so easy for all of us as caregivers to just hand over the cell phone or the iPad. There needs to be more tactile person-to-person play. For example, building blocks used to be the core of play. Everybody had building blocks, but people don’t really buy them anymore because they have so many pieces. They say their child doesn’t really know what to do with them. However, they need to be bored and build something because it helps with learning physics, gravity, and trial and error.

Find Imagination Station at www.imaginationstoys.com.