Tag Archives: holiday shopping

Giving Back: Craftsmen’s Classic

The Craftsmen’s Classic Show at the Berglund Center is the second largest food drive all year for Feeding America Southwest Virginia. The event will take place October 13-15, and offers free admission with a food donation. In years past, the event has brought in thousands of pounds of food for the area. Food banks like Feeding America Southwest Virginia are essential to our community. According to www.faswva.org, “The USDA estimates that 42.2 Americans lived in food insecure households, including 29.1 million adults and 13.1 million children.”

Without that knowledge, it is difficult to imagine that so many of your neighbors could be going hungry. This makes holding donations for admission to events like the Craftsmen’s Classic Show an integral part of helping meet the nutritional needs of families in Southwest Virginia.

In addition to helping out local families, this is a great opportunity to get a head start on your holiday shopping and support artisans at a time of year when every penny counts for small businesses. Nine Craftsmen’s Classics are held annually and throughout the year in Virginia, North Carolina, and South Carolina. Gilmore Enterprises, Inc. takes producing each event seriously. Every show contains a careful balance of traditional and contemporary works. Ultimately, hundreds of artists and craftsmen from over 20 states are featured. They are juried and selected for originality and creative excellence.

Because these qualities are so important, there is something for everyone at this event. Enjoy new exhibitors and familiar favorites as you browse pottery, fine art, glass, jewelry, baskets, weaving, clothing, furniture, sculpture, photography, wood, and more! The event will also include specialty foods. All items are made by the participating artists and craftsmen. You won’t find any of these items in the “big box” retail stores. Many exhibitors even welcome requests for custom work, allowing them to explore their creativity to create a personalized gift for you or your loved one. Between collectibles, home accessories, and personal treasures for all ages, you have an opportunity to find something for everyone on your list!

Visit www.craftshow.com for more information on this event! We look forward to seeing you there!

Free Shipping Day: No Minimums Allowed

free-shipping-dayIn an interesting juxtaposition of headlines last week, Target announced free shipping on all holiday orders through Dec. 20. A day later, The Wall Street Journal came out with “Free Shipping Is Going to Cost You More,” highlighting the misnomer that is the “free shipping with minimum order” promotion. The article found the average order to qualify for free shipping is $82, up from $76 a year ago.
“The Wall Street Journal story is a much-needed response to those who believe free shipping is everywhere these days,” says Luke Knowles, CEO of FreeShipping.org. “Retailers may have a free shipping offer, but it typically doesn’t mean you’ll dodge delivery fees on any order.”
As a pioneer in the free shipping space, Knowles started FreeShipping.org in 2007 to help online shoppers avoid the delivery fees he disliked so much. A year later he founded Free Shipping Day, the one-day online event when shoppers can get free shipping and delivery by Christmas Eve.
“Back then, free shipping was pretty rare and retailers were just discovering how powerful a promotion it could be,” continues Knowles. “It was, and continues to be, the number-one deal online shoppers respond to.”
Indeed, 69 percent of respondents to Accenture’s annual holiday spending survey said free shipping was their primary incentive for shopping online. Comscore’s 2014 UPS Pulse of the Online Shopper found close to a third (30 percent) of respondents will hold off on buying online until free shipping is offered, while 50 percent will ditch their digital shopping carts if their orders don’t quality for free shipping.
The emphasis on “real” free shipping is what drove Knowles and his team to require merchants participating in Free Shipping Day to waive minimum order thresholds for the 2013 event. “We realized if we wanted retailers to offer true free shipping, trying to convince them a few days before our event wasn’t enough. We decided not to give them an option to offer anything less than real free shipping, and will continue that standard this year.”
Last year, close to 1,000 retailers participated in Free Shipping Day, pulling in an estimated $868 million in online sales. Knowles and his team are already working on this year’s December 18th event, ramping up for what will likely be another record-breaking online shopping season. In fact, the National Retail Federation estimates consumers will complete over half (56 percent) of their holiday shopping online this year, a record-high in the organization’s 13-year history of surveying shoppers.
Free Shipping Day is scheduled this year for Thursday, Dec. 18. Visit www.freeshippingday.com for more information.

 

Article contributed by Kendal Perez (kendal@freeshippingday.com) of Free Shipping Day.