• Bella Finds,  Featured

    Take Me to Piccadilly

    meet magnolia  Written by Cassandra Kuhn  In 2009, magnolia found its roots at a little booth in Black Dog Salvage. Starting just as a small-scale home décor and furnishings company, owners Jessica Durham and Lori Noonkester envisioned a broader future for magnolia and opened their first storefront in Abingdon, Virginia. Soon after the store saw increasing popularity, its Roanoke location opened at The Forum Shopping Center in 2013 to serve more customers and provide a unique alternative to interior furnishings and designs to the valley.  In October of 2017, magnolia moved to Piccadilly Square and obtained a location that offered a larger space to open a Visual Comfort lighting gallery,…