Tag Archives: local shopping

Local Holiday Shopping: Rustic & Refined

The holidays are right around the corner, and Pam Burgess of Rustic & Refined is ready to help you find the perfect gift for everyone on your list! Located in a beautiful 1940’s Cape Cod home, Rustic & Refined’s ten themed rooms include antiques, hand-`painted furniture, florals, seasonal decor, and much more. Pam has nine years of experience in choosing items for her customers in Salem, Virginia. In a business that is increasing in popularity, that knowledge is invaluable.

photo-sep-20-2“I am a picker at heart,” she explains. “I travel the East Coast and find those one-of-a-kind, unique items. Most of the furniture comes from estate sales. There is a thrill to the hunt—finding that special something that someone comes in, loves and buys is an amazing feeling.”

Pam becomes part of the story for every item that she sells. She refinishes certain pieces of furniture, creates floral arrangements and wreaths, and most importantly, she connects customers with new treasures for their homes.
I found a gorgeous buffet in West Virginia,” she recalls. “A couple bought it and used it as a sink in their bathroom. It’s always fun to think about what people are going to do with an item or where they are going to put it.”

photo-sep-20-3Of course, with multiple DIY shoes on HGTV and Pinterest right at the fingertips of everyone with a smartphone, the market for repurposed items is booming. Pam recently visited a Flea Market Extravaganza boasting 3,000 vendors. Knowing what will sell and what customers are seeking is a valuable asset. In addition to knowing her market in Salem, she also looks for specific treasures.

“I carry a little pink book that I try to put people’s names in and what they’re looking for,” she says. “When I find something that fits, I send them a snapshot. If it is what they want, I buy it and bring it home.”

Pam’s friend and colleague, Beth Shearer, has been with her at Rustic & Refined since day one. Together, they work to keep the store open five days each week and find the best home and gift items for their customers.

photo-sep-20Join us for Rustic & Refined’s Holiday Open House Friday, November 3 through Sunday, November 5. Visitors will enjoy light refreshments as they tour the ten decorated rooms and shop for gifts and decorations.

“The main room will have a heavily white-flocked tree. There will be a 9-foot tree in the big sunroom. The entire house will reflect a Christmas theme,” says Pam. This is a great opportunity to purchase your holiday decor and perfect unforgettable gifts for everyone you love!

Visit www.facebook.com/RusticandRefinedva1 for more information on store hours, location, and contact information.