After owning several stores in the south, former owner Tammy Theoharis decided to introduce some Florida fashion to the Blue Ridge Mountains. In September of 2011, Punch Boutique opened its doors to Roanoke and added a unique style to the area. Just six years later, Punch was taken over by Whitney Greene and Catherine Justice with an envision to keep the bold pink and orange-walled paradise with colorful merchandise open to the community. Featuring a wide selection of upscale resort-style clothing brands such as Southern Tide, Crosby, and Lola Australia, you are sure to find something that fits your personality!
Punch offers three rooms and 2,000 square feet of merchandise, and their staff is always available to help you put together an outfit or find that missing piece for your wardrobe. We love that they have a little something for women of all ages, and they’ll even offer a fashion tip or two if you need it!
If you’re looking for a little inspiration on-the-go, Punch’s Instagram features monthly arrivals and showcases customers out and about fashioned in Punch attire.
If you can’t shop in-store, don’t worry because their website has a wide selection of merchandise to buy online! The ladies at Punch also feature their “Punch Picks” with their favorite items at the moment. Any new arrivals to the store are on their website and posted on Instagram as well, so you don’t miss out on any fun finds.
Punch is much more than a store with racks, and there is always something fun going on. Be sure to stop in and check out the fabulous finds and welcoming faces! You can follow Punch Boutique on Instagram @punch_boutique or visit their website at www.punchboutique.com.
You all took over Punch Boutique in May. At what moment did you decide that taking over the business was what you wanted to do? Whitney Greene: I have always had a passion for both the apparel industry and entrepreneurship. When the previous owner approached us about purchasing the business in late spring, we knew at that moment we didn’t want Roanoke to lose such an amazing business in the community. It was an amazing opportunity neither of us felt like we could pass up—and the support from our customers really affirmed our decision. I knew that it was something I couldn’t do without Catherine though, as we both have different backgrounds, personalities and perspectives. I think that really makes us a unique partnership.
Catherine Justice: I have been with Punch from the ground up. Our former boss taught me everything I know and I continuously want to know more! I love Punch and saw this a natural progression. There is nothing else I’d rather do, and no one else I’d rather do it with than Whitney!
What do you enjoy most about your job? WG: There are so many things! The customers that have become a part of our lives, the fact that each day is different and always requires us to think creatively and problem solve. I also enjoy being able to bring fashion and unique products to my hometown and spread my passion with everyone here. I love being a part of something bigger in the community.
CJ: The relationships. I absolutely love my customers, coworkers, and vendors. I thrive on building and keeping relationships. Finding that perfect outfit together is the heartbeat of my job. Also, the clothes…it’s pretty much every girls dream job right?!
Do you have a favorite quote that guides you in your role as a business owner? WG: “Always keep your eyes open, keep watching. Because whatever you see can inspire you.” Grace Coddington
CJ: “The harder you work, the luckier you get.” Michael Jordan
You can’t be the best on the team without going to practice or failing!
Who is your biggest inspiration? WG: My family and our customers. Both are the reason were lucky enough to be in the position we are. My family constantly supports my dreams without question and our customers constantly fulfill my dreams.
CJ: My husband is my biggest inspiration. He works harder than anyone I know. No day is more important, he gives 150% every single day and it is very admirable.
What is your favorite style for Fall 2017? WG: There is a strong emphasis on sleeves for fall. Dramatic shapes and fresh details make arms key focal points. It’s classically romantic and feminine. I think the diversity in style, silhouette, and substance is what makes fashion great.
CJ: It’s all about velvet! All ages, all styles…you have to have something velvet or with velvet on it!
How do you hope your customer’s experience in Punch Boutique impacts their daily life? WG: We constantly strive to provide each customer with a personal experience. We are so lucky that many of our customers have become our friends, with whom we share our highs and lows. We wouldn’t have it any other way. We want customers to feel like even though we are a ‘dress shop,’ we truly want to be involved in the process of dressing them for all the occasions in their lives. We want to be a part of helping them feel and look their best for all their needs. We also know that our customers work hard in their daily lives, so we like to ask ourselves how we can make life easier for our customers: by being a one stop shop for clothing, shoes, and accessories. Our customers (hopefully) leave with a friend in our employees (& us), a personalized experience, and a phenomenal outfit.
CJ: I want women to feel confident in their Punch attire. It isn’t shallow or superficial to feel good on the outside because that is the first step to feeling good on the inside. “Retail therapy” is a real thing and I see it happen on a daily basis.