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Catherine and Whitney of Punch Boutique!

Catherine Justice (right) and Whitney Greene (left), new owners of Punch Boutique!

You all took over Punch Boutique in May. At what moment did you decide that taking over the business was what you wanted to do?
Whitney Greene: I have always had a passion for both the apparel industry and entrepreneurship. When the previous owner approached us about purchasing the business in late spring, we knew at that moment we didn’t want Roanoke to lose such an amazing business in the community. It was an amazing opportunity neither of us felt like we could pass up—and the support from our customers really affirmed our decision. I knew that it was something I couldn’t do without Catherine though, as we both have different backgrounds, personalities and perspectives. I think that really makes us a unique partnership.

Catherine Justice: I have been with Punch from the ground up. Our former boss taught me everything I know and I continuously want to know more! I love Punch and saw this a natural progression. There is nothing else I’d rather do, and no one else I’d rather do it with than Whitney!

What do you enjoy most about your job?
WG: There are so many things! The customers that have become a part of our lives, the fact that each day is different and always requires us to think creatively and problem solve. I also enjoy being able to bring fashion and unique products to my hometown and spread my passion with everyone here. I love being a part of something bigger in the community.

CJ: The relationships. I absolutely love my customers, coworkers, and vendors. I thrive on building and keeping relationships. Finding that perfect outfit together is the heartbeat of my job. Also, the clothes…it’s pretty much every girls dream job right?!

Do you have a favorite quote that guides you in your role as a business owner?
WG: “Always keep your eyes open, keep watching. Because whatever you see can inspire you.” Grace Coddington

CJ: “The harder you work, the luckier you get.” Michael Jordan
You can’t be the best on the team without going to practice or failing!

Who is your biggest inspiration?
WG: My family and our customers. Both are the reason were lucky enough to be in the position we are. My family constantly supports my dreams without question and our customers constantly fulfill my dreams.

CJ: My husband is my biggest inspiration. He works harder than anyone I know. No day is more important, he gives 150% every single day and it is very admirable.

What is your favorite style for Fall 2017?
WG: There is a strong emphasis on sleeves for fall. Dramatic shapes and fresh details make arms key focal points. It’s classically romantic and feminine. I think the diversity in style, silhouette, and substance is what makes fashion great.

CJ: It’s all about velvet! All ages, all styles…you have to have something velvet or with velvet on it!

How do you hope your customer’s experience in Punch Boutique impacts their daily life?
WG: We constantly strive to provide each customer with a personal experience. We are so lucky that many of our customers have become our friends, with whom we share our highs and lows. We wouldn’t have it any other way. We want customers to feel like even though we are a ‘dress shop,’ we truly want to be involved in the process of dressing them for all the occasions in their lives. We want to be a part of helping them feel and look their best for all their needs. We also know that our customers work hard in their daily lives, so we like to ask ourselves how we can make life easier for our customers: by being a one stop shop for clothing, shoes, and accessories. Our customers (hopefully) leave with a friend in our employees (& us), a personalized experience, and a phenomenal outfit.

CJ: I want women to feel confident in their Punch attire. It isn’t shallow or superficial to feel good on the outside because that is the first step to feeling good on the inside. “Retail therapy” is a real thing and I see it happen on a daily basis.

Shine Bright for Holiday Parties!

Every year we spend far too much money on the perfect holiday attire and makeup only for it to never be used again. Ladies, it’s time to stop the madness. Let us help you find a few great staples, not only for the holidays, but for the entire year!

Start with the foundation of your outfit. Finding the perfect holiday dress is almost as difficult as shopping for the hardest person to buy for on your list. You want something that makes a great impression and looks festive without making you look like your host’s Christmas tree.

PPOkOz478maovgI6jBCs1C32rGE-DuuzcHe-xLymeiQIn a sea of red, green, silver, and gold, make yourself stand out from the crowd in one of Lilly Pulitzer’s gorgeous dresses. There is a wide selection available at Punch Boutique in Roanoke! Our favorite LP is the Rylee Lace Shift dress in blue. For those of us who stay away from traditional holiday colors throughout the year, it can be worn again for New Year’s celebrations, Valentine’s Day, and even a mid-summer party.

Accent your look with shiny accessories that will help you light up the room. Your shoes are the most important part! Those of you who are comfortable in heels, we salute you. In our office, however, we cannot live without a great pair of flats. If you are going to be standing on your feet for hours on end, consider investing in a silver pair of Tieks Ballet Flats. Yes, they will be more expensive than the strappy silver heels you’ve contemplated purchasing for the last few weeks, but they will be far more comfortable. Also, you are more likely to wear them throughout the year.

Now, let’s talk hair and makeup.

Some of the most gorgeous looks are stunningly simple. Our must have cosmetics for the holiday season include:

8VQcI968UUBUc-xyolOa6PpWVfCS_RTYCipZcYkG3QIMoodstruck 3D Fiber Lashes+ mascara by Younique
You don’t want to be applying and reapplying fake lashes all night. As the weather gets colder, your eyes are more likely to water. Slowly but surely, the glue that holds your eye’s equivalent of Cinderella’s glass slipper begins to disappear. Don’t depend on all of the stars aligning to keep your lashes from looking like they are trying to escape. Use a mascara you can depend on to elongate your lashes and stay put for your celebration. You can use it for three months and is far less expensive than investing in extensions.
Naked Lunch eyeshadow by MAC
While everyone else is dusting their eyes with white eyeshadow, give this slightly pink shade a try. It works with the natural hues in your skin (whether you are pale like many of the people in our office or you have a darker complexion) to give your eyes and your overall face a warm and healthy glow. Pair it with a grey or brown shade on the outer edges of your eye and your favorite liquid eyeliner for the ever popular smokey eye.

vl69AprLvJcp3kjmVdcElk040M0D6AjOiUI8-fjoiNEAveda Inner Light Mineral Tinted Moisturizer (broad spectrum SPF 15)
Cheap foundation from the drug store isn’t going to give your skin that lovely holiday glow you desire for all of your Instagram photos. We love this tinted moisturizer from Aveda because it spoils our skin during the cold winter months and it gives our face a sheer, fair tone with a dewy finish. Add just a touch of your favorite bronze or blush to complete the look.

CHI Shine Infusion Spray
If you make one purchase for your hair this year, make it CHI’s Shine Infusion spray. It is the one universal item that should be in every girl’s bathroom. Whether you wear your hair straight or curly, the most important part is that it shines when the light hits it just right. It works great on every hair color and it’s relatively inexpensive.

Most importantly, the more simple you can keep your holiday look, the less stress you will encounter preparing for the event and touching up your outfit, hair, and makeup throughout the night. The holidays are about enjoying yourself and spending time with the people you love, not looking “perfect.” Let the light within you be the brightest thing that shines through, and you are guaranteed to make a great impression every time.