• Bella Finds

    Shop Girl: Ashley from Urban Gypsy

    Why did you start Urban Gypsy? I’ve been in the business for years and you reach a point where you build your confidence and you say, “I can do this!” You kind of want to project your sense of style and where you’ve been, and help others build their confidence and find their own style. What do you love most about your job? There’s no greater feeling than walking down the street and seeing someone rock an outfit that you have put on them. I’m also incredibly fortunate to have each one of my girls on the staff. You can’t get anywhere in life solo. I come up with some…

  • Bella Finds

    Catherine and Whitney of Punch Boutique!

    You all took over Punch Boutique in May. At what moment did you decide that taking over the business was what you wanted to do? Whitney Greene: I have always had a passion for both the apparel industry and entrepreneurship. When the previous owner approached us about purchasing the business in late spring, we knew at that moment we didn’t want Roanoke to lose such an amazing business in the community. It was an amazing opportunity neither of us felt like we could pass up—and the support from our customers really affirmed our decision. I knew that it was something I couldn’t do without Catherine though, as we both have…