Written by Cassandra Kuhn
In 2009, magnolia found its roots at a little booth in Black Dog Salvage. Starting just as a small-scale home décor and furnishings company, owners Jessica Durham and Lori Noonkester envisioned a broader future for magnolia and opened their first storefront in Abingdon, Virginia. Soon after the store saw increasing popularity, its Roanoke location opened at The Forum Shopping Center in 2013 to serve more customers and provide a unique alternative to interior furnishings and designs to the valley.
In October of 2017, magnolia moved to Piccadilly Square and obtained a location that offered a larger space to open a Visual Comfort lighting gallery, a hidden treasure found in only two other stores in the state of Virginia. Jessica and Lori wanted to capture the essence of the fresh approach, as seen in larger interior furnishing markets, with their welcoming atmosphere and poised design.
Each furniture piece found in magnolia is hand-picked from markets and vendors in the United States to ensure the most up and coming styles are provided to customers, something that is rare to find in stores. They also have a more personal approach, allowing customers to order an item that is not in-store.
magnolia has a variety of bedding including from Peacock Alley, Pine Cone Hill, Pom Pom at Home, and John Robshaw. Since moving to their new location, a bedding display has been added to feature the brands that they want to showcase.
Among the array of items found in the store, they provide custom upholstery from their hundreds of fabrics and finishes to choose from. To go along with the furniture, magnolia has a wide variety of rugs that can be custom sized and a selection of some vintage finds, as well as home hardware including drawer pulls and door knobs.
magnolia is also proud to offer local authentic art pieces from Sandy Lear, Carson Price, Maria Driscoll, Cameron Richter, and Donna Tuten. Keep an eye out for magnolias various art shows throughout the year featuring works from local artists and talents found in the community!
In addition to home décor, they also have a selection of handbags, candles, jewelry, and stationery to go with your newly decorated home. There is something for everyone at magnolia and no detail is too small, so stop by and see what you can find or follow @magnolia_