Virginia Made

Meet April Chavez of 704 North Design Co. 

The holiday season is upon us. The hustle and bustle of November is welcome as plans are made for Thanksgiving and Christmas. The last two months of the year are here with promises of warm gatherings with family and friends, food and laughter. There’s a mood of festivity in theair as plans are made and gift shopping begins. Makers like April Chavez, owner and artist of 704 North Design Co finds herself especially busy during this time. Her painted signs of Blue Ridge inspired mountains and inspirational sayings are in high demand during theseason. 

As a stay-at-home mom, art is an outlet for April. Born and raised in Iowa, when she moved to Lynchburg 15 years ago for college, her family came right along with her. Now married with two children, family remains at the top of her priority list. While her children are at school, the ins and outs of 704 North keeps this maker busy. Beginning the business with more than just wood signs, April has now found her niche and business is booming. 

Lynchburg is known for having a strong community who support local business owners and makers. That support along with a growing social media following and requests for herproducts in local stores and boutiques set April on the path to owning her own business. Realizing the demand for her work, she soon found herself with an Etsy shop and setting up at local markets. The recurring theme of the beautiful Blue Ridge Mountains is one of 704 North’s most popular designs. April’s inspirational signs also stand out as a declaration of her faith and personal motto to live a life worthy of the gospel ofChrist. 

April prides herself in the work that goes into each piece. From start to finish the designs are cut, sanded and painted by the maker. Other aspects of the business such as photographs and social media are all a part of her hard work. Local shows sometime become a family affair as her children and husband tag along to help set-up or simply just to bring meals or support. Much of the business was learned by trial and error. Fortunately, her parents who run a small business as well as her husband who also has a business provide sounding boards for ideas. 

Running the business is not all fun and games but what makes it worthwhile is the joy of customers as they fall in love with a piece and joyfully take it to its new home. 

All work and no play makes a dull day but even while painting April finds entertainment listening to conspiracy theory podcasts. Binge watching CW shows or Netflix is usually on the agenda with her husband on off days. Surprisingly enough, April is an avid sports fan and dreams of a vacation that includes going to the Masters. You can find her with her children taking trips to the skatepark with her son or taking her daughter to dance. Spending time with family is a priority most days because, as rewarding as 704 North Designs is, family is the greatest reward of all. 

For more details, find 704 North Design Co on Facebook and Instagram.

Written by Faith Jones

Faith Jones is a local entrepreneur, creative, and believer. Her businesses include Faith Inspired and The Hill City Handmade. Faith has a degree in Art and Photography and is a former high school art and culinary teacher. She enjoys spending time with her family and travelling. www.thehillcityhandmade.com 

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